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At SUP™ we are on a mission to not just improve the health of people but the health of the planet. *Our pouches use 85% less plastic than a traditional vitamin jar. We encourage everyone to utilise our RESUPs to help us reduce waste and join us on our sustainability journey. We are a bunch of Australian vitamin nerds, passionate about innovation and healthy lifestyles. We focus on a 360° approach to our supplements. By formulating targeted supplements in unique and personalised formats we are creating products for everyone, no matter how you SUP. INNOVATIVE SUPPLEMENTS – We have done everything we can to capture the best of what nature has to offer and apply it with modern and effective science to create real functional products. WORKING WITH AN AMAZING TEAM - We worked with Australia’s leading Naturopaths and chemists to create a range of innovative products we believe work. HONESTY AND TRANSPARENCY – We believe in honesty and transparency – we use scientifically researched ingredients.